M0.0NSHOT

M0.0NSHOT: The World’s First Net Zero Carbon Shoe

AVAILABLE 2024

Since day one, we’ve been laser focused on reducing our carbon emissions. And only seven years in, we’ve reached an industry-changing milestone: the world’s first net zero carbon shoe.

The landmark net 0.0 kg CO₂e carbon footprint—versus a standard sneaker, which is about 14 kg CO2e based on our calculations—will be achieved without relying on a single carbon offset.

A First Look At A World’s First

On June 27th, 2023, the historic M0.0NSHOT was officially unveiled for the first time ever. During a keynote address at the Global Fashion Summit in Copenhagen, Denmark – the leading international forum for sustainability in fashion — we officially revealed the design of the world's first net zero carbon shoe, along with the RECIPE B0.0K – our open-sourced toolkit of how we got to net zero – to the industry at large.

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How We Got to Zero

M0.0NSHOT is the culmination of years of work to reduce carbon across our business and products since day one.

In 2018, we created SweetFoam® (a midsole foam made from carbon negative, sugarcane-derived green EVA), which informed the new foam used in M0.0NSHOT. Then, in 2020, became the first fashion brand to label 100% of our products with carbon footprints. One year later, our partnership with adidas created a 2.94 kg CO₂e shoe, the lowest carbon footprint in the world at that time.

So, what was our natural next step? Shooting for the moon with a net zero carbon shoe, of course.

(Curious about the novel way we calculated 0.0 kg CO2e? Learn more here.)

A Milestone Made Possible by Mother Nature

As we started dreaming up a zero carbon shoe, we had a hunch that regenerative wool could be a key material to get us there. And that hunch was confirmed when we found Lake Hawea Station in New Zealand, a net zero carbon farm that produces superfine premium merino wool and sequesters more carbon than it emits. That’s largely thanks to their best-in-class development program focused on native plantings, ground clearing, new pasture species, and more.

Read all about their work here.

A Super Natural Approach From Start to Finish

Regenerative wool is just one piece of the puzzle. To bring M0.0NSHOT to zero, we also designed with:

Our carbon-negative, sugarcane-derived SuperLight Foam midsole that boasts 70% bio-based content, compared to most industry foams that are primarily synthetic material.

Carbon-negative bioplastic eyelets made from microorganisms that convert methane (the same element that comes from sheep burps) into a polymer that can be molded like plastics, without the corresponding carbon footprint.

The most carbon-efficient packaging we’ve ever had with reduced space and weight required to transport, and made with sugarcane-derived, carbon-negative Green PE.

Carbon-conscious transportation featuring biofuel powered ocean shipping and electric trucking from port to warehouse.

The Future of Footwear Is Free For The Taking

M0.0NSHOT is one small footprint for a shoe, but could be one giant leap for the shoe industry. (Sorry, puns still exist in the future.) So we’re open-sourcing the toolkit that took it to zero, and inviting our friends in the industry to follow in our footsteps.

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